A robust application programming interface (API) has become essential for today’s successful SaaS independent software vendors (ISVs). As a SaaS vendor, you should expect that a majority of your customers are going to require interoperability with other SaaS applications, web services, and legacy systems. As demonstrated by internet pioneers Google, Amazon, and Facebook, an open application strategy facilitates deeper customer usage and enables new revenue streams. Integration is critical for SaaS vendors, and developing a reliable API strategy is the first step toward achieving that goal.
Unfortunately, many ISVs still treat their API as an afterthought or merely a “checkbox” on their project list rather than a core feature of their solution. As a result, APIs are not well designed or properly built and wind up costing both the vendor and its customers tens of thousands of dollars in ongoing maintenance due to infrastructure costs and the drain on engineering resources.
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