• Event
  • 11 November 2025
  • 09:00 - 15:00

Boomi World Forum Dubai

One and Only Royal Mirage, Al Sufouh Road, Jumeirah Beach, Dubai, UAE

Boomi World is coming to Dubai!

Join us for an exclusive look into the future of AI-driven integration and automation.

At this event, Adrian Trickett ( EMEA GM and VP), Markus Müller (Global Field CTO, API Management), Ann Maya (EMEA CTO), and Ahmed Elhamouly (Head of META) will share key highlights from Boomi World 2025, along with insights from local customers and examples of how leading organizations are accelerating their success with Boomi.

Join us as we show you the future of AI-driven integration and automation.


Agenda:

9:00 – Arrival & Networking
Check in, grab a coffee, and enjoy a light snack while networking with peers.

10:00 – Introduction & Welcome
Get an overview of the day ahead.

10:20 – Boomi Keynote
Discover how Boomi is driving innovation across integration, automation, and data management—and what it means for your organization.

11:05 – Panel Discussion
Hear directly from Boomi customers, partners, and prospects as they share their transformation journeys, challenges, and opportunities.

11:45 – Coffee Break & Boomi in Action
Refuel and explore Boomi’s capabilities first-hand at our interactive demo station.

12:15 – Main Session: API Management
Learn how a modern API strategy can accelerate your business outcomes with agility and control.

12:45 – Main Session: Data Management
Uncover best practices for managing, enriching, and activating data across your enterprise.

13:15 – Customer Spotlight
A quick dive into a local success story—showcasing transformation in action.

13:30 – Customer Awards & Closing Remarks
Celebrate standout achievements and close out the main sessions with a few parting thoughts.

13:50 – Lunch & Networking
Enjoy a seated lunch, continue the conversation, and connect with peers and industry leaders before wrapping up the day.


Featured Speakers
Ann Maya

EMEA CTO, Boomi

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Adrian Trickett

EMEA GM and VP, Boomi

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Ahmed ElHamouly

Head of META, Boomi

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Markus Müller

Global Field CTO, API Management, Boomi

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Merveen Pandoo

Senior Systems Engineer, Boomi

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Chief Technology Officer, Boomi

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Ann Maya

EMEA CTO, Boomi
Ann has nearly 20 years in the software industry, serving varying roles - from software developer, application services consultant, solution architect, product manager and product marketing manager. Ann has been at Boomi for 6 years and currently resides in London in the UK. To relax she’s a keen tag rugby player and surfs and snowboards whenever near waves and mountains, respectively.

Adrian Trickett

EMEA GM and VP, Boomi
Adrian has a wealth of experience building and leading high-performing teams for fast-growing technology companies with a proven track record of success.
Having most recently served as Vice President of Sales at Salesforce (MuleSoft), he also held leadership roles at Software AG and was the Chief Revenue Officer for NewVoiceMedia. Alongside Adrian’s passion for fostering growth in tech companies, he remains dedicated to positively impacting our neuro-diverse future generations by helping them unlock their potential.

Ahmed ElHamouly

Head of META, Boomi
Ahmed ElHamouly is the Head of META at Boomi, where he has led operations since February 2019, driving digital integration solutions across the Middle East, Turkey, and Africa. Before Boomi, he held key leadership roles at Dell Technologies, leading the Software Business Unit across the MERAT (Middle East, Russia, Africa & Turkey) region. He has over two decades of experience in enterprise technology sales, having previously worked with top global tech companies like Oracle, SAP & EMC. His expertise lies in sales leadership, strategic partnerships, and fostering cloud-based digital transformations.

Markus Müller

Global Field CTO, API Management, Boomi
Markus Müller is the Global Field CTO, API Management at Boomi where he helps drive the strategic vision and execution of API management solutions on a global scale. Before Boomi, Markus was co-founder and Chief Technology Officer at APIIDA overseeing technology and product development working with customers of all sizes to help them adopt Federated API Management practices. Markus is a member of multiple API and security related working groups and holds a seat in the Business Governance Board of the OpenAPI Initiative. He is also a regular speaker at conferences and meetups.

Merveen Pandoo

Senior Systems Engineer
Merveen Pandoo helps data leaders maximize ROI by simplifying complex data integration and analytics challenges. Merveen has over 7 years of experience specializing in Data Engineering and Product Analytics. Currently serving as Systems Engineer at Boomi, Merveen previously held roles as a Solutions Architect at Mixpanel and a Solutions Engineer at Rivery.

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Chairman & Chief Executive Officer, Boomi
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Chairman & Chief Executive Officer, Boomi
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Chairman & Chief Executive Officer, Boomi
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Chairman & Chief Executive Officer, Boomi
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Chairman & Chief Executive Officer, Boomi
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